How Bad Behaviour builds its community across the Australian nightlife scene.
From fragmented third-party ticketing and zero guest data to a fully owned CRM and direct-to-audience marketing. Bad Behaviour now sells out consistently and knows exactly who's in the room.
- Ticketing
- CRM
- Marketing
100%+
Database Growth
50%+
Repeat Attendance
5/5
Event Rating
5+
Sell Out Events
Challenge.
Selling out shows with no idea who was in the room.
Challenge.
Selling out shows with no idea who was in the room.
Bad Behaviour is a nightlife brand that has spent years curating underground and electronic music events across Australia. The shows sell out. The community is real. But the infrastructure behind it wasn't keeping pace.
Ticketing ran through third-party platforms that kept the guest data. Post-event, the team had a door count and not much else. CRM was a mix of spreadsheets, DM threads, and gut instinct. Follow-up was manual, early access couldn't be targeted, and there was no way to know who the brand's most loyal guests actually were.
- Guest data: owned by ticketing platforms, not the brand, leaving no record of who attended each show.
- CRM: fragmented across spreadsheets and inboxes, with no single view of repeat guests or spend history.
- Marketing: broadcast-only sends with no segmentation, because there was no audience data to work from.
- Early access: no way to reward loyal guests or build anticipation, so everyone found out about shows at the same time.
Solution
From door counts to direct relationships.
Solution
From door counts to direct relationships.
Bad Behaviour now knows exactly who's in the room. Every ticket sale builds a detailed profile: who they are, what they've been to, and how they found the event.
That data powers creative SMS and email campaigns designed to build anticipation and drive FOMO before tickets even drop. Targeted by city, past attendance, and engagement, every message feels intentional, not mass-blasted.
After every show, automated reviews collect direct feedback from attendees. That feedback shapes the next experience. The result is a loop: sell tickets, learn who showed up, hear what they loved, and use it to make the next one better.
Results.
A community the brand actually owns.
Results.
A community the brand actually owns.
100%+ database growth since joining yourkind, with over 50% of attendees coming back for multiple events.
Pre-registration campaigns give loyal fans first access to upcoming shows, building anticipation before tickets even go live. Every event averages a perfect 5/5 rating, driven by a brand that consistently listens to its audience and adapts.
Less time on admin. More time programming the next show.
“The platform has made ticketing really smooth for both us and our customers.”
We've loved working with YourKind. The team have been super easy to deal with, always helpful, and they've been a great support for Bad Behaviour. Everything from ticketing to marketing tools has made our workflow more streamlined. We've really valued working together across our events.
Trusted by organisers who sell out, not stress out.
A national women's community running curated events, premium memberships, and a CRM that connects every city.
Social Women's Club in focus
National touring and festival programming: multi-city pricing, inventory, peak on-sales, and campaigns from one control room.
Social Clvb in focus
A national women's community running curated events, premium memberships, and a CRM that connects every city.
Social Women's Club in focusNational touring and festival programming: multi-city pricing, inventory, peak on-sales, and campaigns from one control room.
Social Clvb in focusOwn your guest list.
Whether you're running intimate venue nights or major headline shows, yourkind gives you the ticketing, CRM, and email tools to build a community around your brand.